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Customers rapidly adopted the concept due to its fashionable, take-with product. The value came from network of overseas contract factories. They produced unassembled furniture according to ''s specifications at a great price, and still maintained the high quality that consumers demanded. By sourcing directly and cutting out the middleman was able to keep costs down. By 1983 there were 13 stores in Canada and 36 stores in the United States. In late 1983, merged the United States and Canadian operations under Within one year, the operations turned a loss into a $500,000 profit. By 1986, profits hit $2 million. The focus and strategy were working. Sales and profits climbed and began replicating its retailing formula across the United States and Canada. In 1990, with over 200 stores, Tandy Brands changed the corporate name to The Company, The Look The style and tone of reflects a sophisticated look featuring classic and traditional furniture, as well as coordinating accessories and wall decor.

When a man named began selling inexpensive reproductions of 18th and 19th Century traditional English furniture. He advertised his mahogany-finished butler''s tables and nightstands in magazines, then shipped the unassembled items to customers, who put them together in their homes. The name was idea. He associated the most glorious days of the British Empire with India, and its crown jewel, the city of . He hoped everyone would make the connection. They didn''t but that was the least of his problems. In 1978 was strictly mail-order. Sales totaled $1.5 million, and the company was losing money.A New Direction Then along came Canadian Robert who found out about the company and was impressed by the quality of the products and the reasonable prices.purchased the rights to develop The Company in Canada, which included access to the overseas supply channels Harper had established, mainly in Taiwan. Back in Toronto, decided to put ''s products into small stores in shopping malls. He believed the concept would attract "impulse shoppers" looking for an attractive product at a very good value.

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